Marketing, Privacy and Data Handling Policy
Vantage NSW Pty Ltd
Effective Date: 1st June 2025
Effective Date: 1st June 2025
1. Purpose
Vantage NSW is committed to conducting all marketing activities ethically, lawfully, and transparently.
This policy outlines how we manage:
This policy outlines how we manage:
● Marketing and promotional practices
● Collection and use of customer data
● Compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
● Adherence to the Australian Consumer Law (ACL)
● Collection and use of customer data
● Compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs)
● Adherence to the Australian Consumer Law (ACL)
2. Scope
This policy applies to all Vantage NSW marketing and communication activities including:
● Email marketing and newsletters
● SMS and phone campaigns
● Social media and website content
● Drone or video footage for marketing
● Event marketing and sponsorship
● Printed collateral and signage
● Data analytics and digital advertising
● Email marketing and newsletters
● SMS and phone campaigns
● Social media and website content
● Drone or video footage for marketing
● Event marketing and sponsorship
● Printed collateral and signage
● Data analytics and digital advertising
3. Legal Compliance Framework
Privacy Act 1988 (Cth) & Australian Privacy Principles (APPs)
Vantage NSW collects, stores, and uses personal information in accordance with the 13 Australian Privacy Principles, including:
Vantage NSW collects, stores, and uses personal information in accordance with the 13 Australian Privacy Principles, including:
● Collecting only what is necessary and by fair, lawful means (APP 3)
● Informing individuals of what is collected and why (APP 5)
● Using personal information only for its intended purpose or with consent (APP 6)
● Offering clear opt-out mechanisms for direct marketing (APP 7)
● Storing data securely and allowing individuals to access or correct it (APPs 11–13)
● Informing individuals of what is collected and why (APP 5)
● Using personal information only for its intended purpose or with consent (APP 6)
● Offering clear opt-out mechanisms for direct marketing (APP 7)
● Storing data securely and allowing individuals to access or correct it (APPs 11–13)
Australian Consumer Law (ACL)
We ensure all marketing communications:
We ensure all marketing communications:
● Are not misleading or deceptive
● Do not contain false representations
● Use clear disclaimers when necessary (e.g. about product capabilities)
● Comply with unsolicited consumer agreements requirements where applicable
Unfair or misleading claims are strictly prohibited under the Competition and Consumer Act2010 (Cth).
● Do not contain false representations
● Use clear disclaimers when necessary (e.g. about product capabilities)
● Comply with unsolicited consumer agreements requirements where applicable
Unfair or misleading claims are strictly prohibited under the Competition and Consumer Act2010 (Cth).
4. Marketing and Communication Standards
a. Consent and Opt-In
● We only send marketing content to individuals or businesses who have opted in or where there is a legitimate business relationship.
● All marketing communications will include an easy-to-use unsubscribe or opt-out option.
b. Use of Personal Information in Marketing
We may use personal data (e.g. name, business, farm type, preferences) for:
● Tailored product recommendations
● Event invitations
● Special offers or new service alerts
We do not sell, rent, or trade personal data with third parties.
c. Drone and Image Use for Marketing
● Drone footage or farm/property images used in marketing require informed written consent.
● All drone use complies with the Civil Aviation Safety Regulations (CASR).
● No personally identifiable images will be published without approval.
● We only send marketing content to individuals or businesses who have opted in or where there is a legitimate business relationship.
● All marketing communications will include an easy-to-use unsubscribe or opt-out option.
b. Use of Personal Information in Marketing
We may use personal data (e.g. name, business, farm type, preferences) for:
● Tailored product recommendations
● Event invitations
● Special offers or new service alerts
We do not sell, rent, or trade personal data with third parties.
c. Drone and Image Use for Marketing
● Drone footage or farm/property images used in marketing require informed written consent.
● All drone use complies with the Civil Aviation Safety Regulations (CASR).
● No personally identifiable images will be published without approval.
5. Data Handling and Storage
All customer data collected through marketing campaigns is:
● Stored securely in encrypted platforms or cloud systems with role-based access
● Only accessible to authorised team members
● Reviewed periodically for accuracy and relevance
● Deleted or de-identified when no longer required
● Stored securely in encrypted platforms or cloud systems with role-based access
● Only accessible to authorised team members
● Reviewed periodically for accuracy and relevance
● Deleted or de-identified when no longer required
6. Third Parties and Digital Platforms
Where third-party platforms (e.g. Mailchimp, Meta, Google Ads) are used:
● We ensure these providers comply with privacy standards
● We take reasonable steps to ensure cross-border data transfers meet APP 8requirements
● Data processors are vetted and subject to privacy compliance agreements
● We ensure these providers comply with privacy standards
● We take reasonable steps to ensure cross-border data transfers meet APP 8requirements
● Data processors are vetted and subject to privacy compliance agreements
7. Roles and Responsibilities
Role
Marketing Team
Privacy Officer
Directors/Managers
Marketing Team
Privacy Officer
Directors/Managers
Responsibility
Comply with this policy in all campaigns, maintain accurate records of consent
Oversee privacy compliance, manage complaints or requests
Ensure staff are trained on privacy obligations and data handling
Comply with this policy in all campaigns, maintain accurate records of consent
Oversee privacy compliance, manage complaints or requests
Ensure staff are trained on privacy obligations and data handling
8. Customer Rights and Complaint Process
Customers have the right to:
● Access their data
● Request correction or deletion
● Withdraw consent to marketing
● Lodge a privacy or consumer complaint
To contact us:
● Access their data
● Request correction or deletion
● Withdraw consent to marketing
● Lodge a privacy or consumer complaint
To contact us:
Privacy Officer – Vantage NSW
Privacy Officer: Michael Casey
Email: [email protected]
If concerns are not resolved, customers may contact the Office of the Australian Information Commissioner (OAIC) or ACCC under the Australian Consumer Law.
Privacy Officer: Michael Casey
Email: [email protected]
If concerns are not resolved, customers may contact the Office of the Australian Information Commissioner (OAIC) or ACCC under the Australian Consumer Law.
9. Policy Review
This policy will be reviewed annually or in response to:
● Regulatory changes
● Introduction of new marketing tools
● Internal incidents or customer feedback
● Regulatory changes
● Introduction of new marketing tools
● Internal incidents or customer feedback
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