Versatile Tractors Australia announces OEM partnership with Vantage NSW to offer Trimble Precision Agriculture Products to Australian Versatile customers on MY2020 Machines.
Versatile Tractors Australia, a PFG Australia brand, began a new venture with Vantage NSW to offer Trimble Agriculture products on their Versatile range of tractors in the Australian market.
Versatile Tractors are currently offered to the Australian farming and commercial scraper segments in the form of large articulated wheeled and four-track configurations, as well as conventional front-wheel assist tractors with horsepower ranging from an earth-shattering 620hp down to 320hp that are suitable for the vast majority of Australian farming environments. Versatile tractors are manufactured in Canada, where they are backed by a rich history of powerful, reliable tractors.
PFG Australia is a wholly owned subsidiary of Power Farming Holdings Limited and employs over 380 people. PFG is a fully independent and privately-owned group of companies with a three-generation family history of serving the New Zealand and Australian tractor and machinery markets.
PFG operates three main trading groups: Power Farming New Zealand, PFG Australia, and PFG America. PFG has wholesale and retail distribution channels in New Zealand and Australia and wholesale distribution channels in America. To serve a customer base spread throughout Australia, New Zealand, and the USA, PFG has made considerable investments in people, facilities and technology.
Vantage NSW is family owned and operated and has been a Trimble Authorised Reseller since 2006. They have worked to grow their operations to service the increasing complexity of farming operations in Australia. Vantage NSW specialises in integrating agronomy, hardware, software and services to improve productivity and profitability of their valued customers.
Jeremy Duniam – Product Manager for Versatile and Precision Agriculture Products.
“It is an exciting venture for our business to be able to offer our dealers and ultimately, our customers the ability to access the leading precision ag platform in the Australian market. We have listened to what the consumers of our products have asked for and reached a point where we can fully satisfy the needs of these customers. Offering a Trimble solution means simplifying what some of our dealers were taking upon themselves. Now, we provide seamless Trimble product installations on our Melbourne production line and deliver the highest level of quality control in our facilities.
We will make it easier for our dealers to attract a new customer base that has already committed to a Trimble precision agriculture platform in their farming operations. Australia is often described as one of the most mature precision farming markets in the world and offers some of the most innovative systems and farming practices. We understand that once a farming operation has committed to a particular brand of precision ag product, it is nearly impossible to move to another brand. We can now offer a solution to change the machinery brand while retaining the precision ag platform and the information that is associated with it.”
“We’re thrilled to announce our new relationship with PFG Australia,” says Michael Casey, General Manager of Vantage NSW. “It enables us to work with some of the leading equipment brands in Australia, alongside a family owned, independent organisation that shares similar values and culture as our own”. Mr Casey went on to say, “By improving access to the Trimble range of products we’re also improving access for end users to a whole range of aftermarket services and solutions available through the established Trimble reseller channel”.